Inxent Loyalty Mobile App Prototype

overview

The Inxent loyalty app is powered by proprietary software making it very convenient for consumers to use. It links a loyalty program directly to a credit card. Payment and loyalty benefits are processed simultaneously in real time, eliminating extra cards and apps. I spearheaded research, UX strategy, UI design and building a prototype for product development.

process

I kicked off the project by working with the CTO to understand the technical aspects of product. Next I met with the CEO and director of marketing to grasp consumer benefits and interactions. After picking team member's brains I was able to compile a list of key features user flows that needed to be included in the prototype.

There are an overwhelming amount of loyalty programs on the market. I researched several loyalty program platforms in order to asses what made the user experience, intuitive, streamlined and engaging. To determine the most engaging solutions, I created a spread sheet to assign points based on how a feature performed. The top five served as a guide to ensure an intuitive product.

Armed with my research data, I created low fidelity wireframes to iterate through layout options. I distilled the options to four to review with the marketing director, CTO and CEO. Based on their feed back, I revised one version and integrated a few features from the other two layouts. The final version was presented to the core team and got final approval.

The low fidelity wire frames served as a blueprint to create high fidelity flesh out the UI and refine user flows. Next developed an interactive prototype in order to provide a strong sales tool to the executive and sales team.

A generic prototype was built first to refine user flows. The user interface was customized to match the branding of potential clients in the final stages of the sales funnel.

project recap

Working primarily with IT executives had its challenges. I had to campaign to add time and resources to the project plan to ensure an optimal user experience. Getting buy-in for custom-branded UI for customers in the final sales stages proved the most difficult. I was able to persuade the CEO to try the strategy with one client. If it did not have an effect, I would drop the concept.

As they say a picture is worth a one thousand words. Clients were more engaged with the app demo seeing it customized with their brand. I thoroughly enjoyed creating these. It was an exercise in keeping the user experience of the product consistent while applying varying levels of UI customizations. This strategy proved instrumental to help the sales and executive teams close more sales.